Your brain can attach memories and emotions to thousands of smells. Create more memories or reminisce over our famous White Musk® fragrance range. Famous since its launch in 1981, it became the signature scent of a generation. Everything you love remains the same, but now there’s a new look, sustainable packaging, complimentary scents to layer, and the best bit - it’s vegan. White Musk® is a fresh blend of clean aldehydes, jasmine absolute, lily of the valley and sensual musk – its clean and floral fragrance awakens sensuality and confidence. It’s long-lasting with a light touch. Or, if you want to play with these notes, our White Musk® Elements fragrance toppers are made to be layered on top of the original White Musk® fragrance, so you can customise your favourite scent and wear it in a brand new way.